Dove captured fresh florals and the charm of afternoon tea with its new Limited-Edition Dove Garden Tea Party Collection, available exclusively at Target starting June 30.

The Garden Tea Party Collection brings the beauty of gardens to life, offering a self-care escape inspired by leisurely afternoon teas and the beauty of blooming gardens.

Trends like Rococo and Regency Romance have captivated audiences with their elegant aesthetic, blending Rococo fashion, floral landscapes, and garden-inspired gatherings.

Also aligning to 2025’s top scent trends, such as fig, berry notes, and florals, this collection offers fragrance-loving shoppers a new way to turn everyday care into a feel-good ritual.

Kathryn Holl Fernandez, Head of Dove US Skin Cleansing, Purpose and Engagement, said, 

“We are continuing to evolve Dove’s trusted care by combining it with highly sensorial, experiential innovations in new collections like the limited-edition Garden Tea Party Collection… From delicate honeysuckle and gardenia to fresh English pear blossom, it’s about creating small, joyful moments of self-care that feel and smell as beautiful as they are nourishing.”

The collection includes Dove’s Body Wash, Body Scrub, Beauty Bar, and Antiperspirant Deodorant. Scents include:

• Velvet Fig Bloom: A rich, fruity floral blend that evokes the essence of garden tea parties, with notes of fig, lilac, and warm spun sugar.
• English Pear Blossom: A bright, floral-fruity scent with pears, floral breezes, and a hint of Meyer lemon.
• Rose Berry Bouquet: This vibrant fusion of freshly picked wild roses, raspberries, and a hint of sugared vanilla.
• Honeysuckle Gardenia: A robust floral scent of gardenia petals, honeysuckle, and a touch of bergamot.

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